In 2022 the Northern Dimension Partnership in Public Health and Social Well-being (NDPHS) and the Norden Association Sweden, the Policy Area (PA) Coordinators in the EU Strategy for the Baltic Sea Region (EUSBSR) conducted a feasibility analysis to establish a cross-policy area flagship process for co-creative processes with extended stakeholders' involvement. The proposed Economy of Wellbeing of People Flagship aims to effectively address societal challenges covered by EUSBSR actions.

The feasibility analysis resulted in an elaborate proposal which has since been taken forward by the two PAs: Health and Education. The partnership brings together a strong consortium in the Baltic Sea Region comprising companies in the health industry, social partners, public and academic institutions, and a planning region. The two Policy Area Coordinators also bring a wide network of stakeholders such as ministries, state agencies, and NGOs. The proposed Flagship process will offer a flexible way of engaging stakeholders on a broader scale.

The partnership has applied for funding to the Swedish Institute's Baltic Sea Neighborhood Program to develop the Flagship concept during 2023/24. If a grant is awarded, the Flagship will be developed in 4 phases:

● the creation of a stakeholder mapping methodology;
● identification of relevant stakeholders;
● analysis of potential stakeholders' gains and contributions;
● the drawing up of an application to get further funding from ESF+ / Interreg Baltic Sea Programme for the launch of the Economy of Wellbeing of People Flagship project in 2024.