NCs - the centerpiece of EUSBSR communications
The National Coordinators indeed coordinate the implementation, development and monitoring of the whole EUSBSR framework – and what else is coordination but effective communications: to know who is doing what, when and where requires effective communication, be it via e-mail, phone or face-to-face. In order to coordinate, one needs to communicate.
The NCs’ role as the “centerpiece” of the EUSBSR communication flows should thus not be undervalued: coordinating the whole framework is demanding communication as such.
To communicate the necessity and benefits of EUSBSR to audiences in NC’s home country, or even a larger marcro-regional or European audience, is another important task – but it is a whole lot easier when the internal communication works.
Role of the NCs – in the very center of communication flows
NCs’ role is essential both in securing and boosting internal communication flows between EUSBSR various stakeholders and in promoting the EUSBSR to external audiences. It is thus important to understand the substantial role of efficient internal communications in contributing to solid external communications.
The NCs and the NC-group are in the very center of the internal communication flows between different EUSBSR stakeholders. They get inputs from and have good contacts to policy level (e.g. European Commission), coordination level, operational level (Flagships) as well as to the level of the Member State they are representing.
In a way the NCs are gatekeepers between the Member State and the other levels of the EUSBSR governance. For this reason their role is ever more important.
Moreover, in their central position, the NCs and the NC-group can set an example of transparent and active communications within the EUSBSR framework. Their communication actions can motivate and support the other actors to communicate.
Communication means
For internal communications
Regular contacts
- E-mails
- Phone/Skype calls
Face-to-face/bilateral contacts
- Meetings
- Events
Digital platforms
- Newsletters (internal EUSBSR newsletter at your disposal, always!)
- Websites
- Intranets
For external communications
Digital platforms
- Social media
- Website
Mass media
- Articles, interviews, blog posts
- Press releases & EUSBSR updates
- TV/Radio programmes
Face-to-face
- Events
Audiovisual material
- Videos, photos
NOTE! Make sure that the internal and external communications are consistent!