Both Facebook and Twitter can be easily used for live coverage from meetings and events. Consider also using live streaming possibilities for short interviews with experts or - if you dare - providing your own thoughts or comments. Live streaming in Facebook or Twitter doesn't cost anything and can easily reach out to a large group of stakeholders - it just takes a little courage! 

For inspiration, check how EUSBSR Policy Areas Secure and and Safe used Facebook live streaming in their live demonstration of a rescue exercise!


Go to the News Feed, and tap the "Live" option for Facebook or download the Periscope app for Twitter.


Write a compelling description and title (for Twitter). Give your broadcast a description, which will show up on people's News Feeds like a status update above the video. To get people to tune in, write an attention-grabbing headline and help them understand what your broadcast is about.


Promote, promote, promote your video to attract viewers. You can event tease a new contest or piece of content. 30 Seconds will usually do the trick. According to Twitter, even 30 seconds may be too much! Research shows that shorter videos of 15 seconds or less are more likely to drive memory encoding than videos of 30 seconds.


Tag friends, choose your location or add an activity. Tap the icons at the bottom of your screen to tag people who are in the Facebook Live video, add the location from where you're shooting, or share what you're doing in the broadcast. These touches can add more personalization to your video, increase discoverability, and make people want to tune in.


Set up your camera view. Before you click "Go Live," be sure your camera's pointing in the direction you want it to. If you want to change the camera view to selfie or vice versa, simply click the rotating arrows icon in the upper right-hand corner of your screen.

The video will be a square, so it doesn't matter whether you hold your mobile device vertically or horizontally. Check the lighting and the sound.


Click the "Go Live" button to start broadcasting. As soon as you start streaming, your live video will appear in your News Feed and others' News Feeds. Your broadcast can be up to 90 minutes long. Keep in mind that the longer you broadcast, the more people who are scrolling through their News Feeds will stumble upon your post.

For Twitter: you can upload videos that are 2 minutes and 20 seconds long, but if you try to go over those 140 seconds, you’ll have to trim the video down.


Interact with viewers and commenters. To keep your viewers engaged, encourage them to interact with your live video. If you just live-stream the event without sharing extra insight - your viewers will get bored very quickly. Instead, you need to be their eyes and ears. Walk around and show them what’s happening in different locations. Comment and share your own insight.


Click "Finish" to end the broadcast. Once you do this, the video will stay on your Timeline or Page like any other video post.


Post your reply and save the video to your camera roll. Once you finish your broadcast and if you want to post it, that will enable others to view your video once you've stopped broadcasting, tap the download button to save the video to your camera roll so you have a copy of the original for safekeeping.


You're done! You can always go back to the post on your Timeline or Page and edit the description, change the privacy settings, or delete the video, just like you would any other post.


Don't forget to use #EUSBSR - likes & shares are guaranteed!