Best practice: planning and implementing a social media campaign

 

 “A coordinated campaign with a time frame is a way to put a peak on the projects visibility and therefore maximising the chance of being
recognized in other media as well.“

BLASTIC team


It is a good idea to try a social media campaign if you want, for example,

  • raise awareness of a certain topic or link your project to current events
  • increase visibility and traffic on social and other media and on your website
  • summarize the results at the end of your project

 

EXAMPLE OF A SUCCESSFUL SOCIAL MEDIA CAMPAIGN

A Flagship under Policy Area Hazards, BLASTIC, organized a three week social media campaign in March 2018 to raise awareness of the causes and consequences of marine litter.

The campaign material consisted of interviews, animation and blog entries. The material was distributed on different social media channels, such as Twitter, Instagram and Facebook.


Videos were an important part of the campaign.


In the campaign, new content was shared three times a week and each week had a different topic and focus.

  • on Monday, an animation was shared on social media accounts of all the project partners
  • on Wednesday, a blog post was published
  • on Friday there was a regional social media update on a freely chosen topic.

A detailed schedule was distributed to all BLASTIC project & campaign partners who had committed to share the campaign messages in their social media channels. In addition, a cover letter for each post was provided to make posts in social media unified - and also to make it easier for the partners to share.


Blogposts at the BLASTIC website provided more information on each topic.


Tweets and hashtags were created beforehand. This was to ensure broad visibility and to give the campaign a unified image in all partner countries.

BLASTIC campaign hashtags were: #BLASTIC #ProjectBLASTIC #EUSBSR #marinelitter #CentralBaltic

NOTE! BLASTIC does not have a social media account of its own! Thus the campaign relied heavily on project partners' commitment to share the campaign posts in their organisations' channels! 

 

“The beauty of using the partner countries social media is obviously to
connect with a much wider audience than possible
with a single project website”

BLASTIC team